Providing a high quality customer experience in the utilities sector is vital to ensure that customers are fully satisfied with the service they are receiving, so they are not tempted to switch supplier.
Consistent service and competitive pricing are a given, however utility providers must also be aware of the trust that consumers have in their brand – and data security today plays an integral part. With data breaches continually hitting the headlines, utility companies need to be able to demonstrate that they are employing the latest methods to protect the way their data is being handled, transacted and archived.
In our global research, the utilities industry appeared in the top five ‘least secure industries’ when it came to data security for consumers in Australia, North America, the United Kingdom and Mainland Europe – giving a stark warning for utility companies worldwide to move data security up their agendas.
As a highly competitive market, with a wide choice of suppliers, carrying a bad rep for unsecure data practices is enough to lose the data security-conscious consumer of today to another provider altogether.