This infographic reports what actually drives consumers to choose one payment method over another in the US and UK — and security leads. 89% of US consumers named the security of their personal data as the most important factor in the decision. Speed and simplicity drove roughly 69% of digital wallet use, while around half of US consumers had taken up buy now, pay later for budgeting flexibility. For businesses deciding which payment methods to offer, the findings suggest security is a differentiator customers actively shop on, not a hygiene factor.
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