SixPackAbs is a fitness brand and hugely successful internet business based in the US with 587 million views on YouTube, 3.8 million subscribers, and 160,000 paying customers globally across 40 countries. Needing to build its brand trustworthiness so that customers would have the confidence that they are doing business with an ethical business that is transparent, protects their data and provides products and services they can trust are backed up by research – SixPackAbs sought a solution that would integrate with their Salesforce platform.
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