The retail environment is shifting. Are you ready?
The digital revolution has changed customer service, with new ways for retailers to interact with consumers, and continues to do so. Customer service channels used to be limited to the phone or email, but now include mobile apps, website chatbots, texting and social media. This has allowed retailers to keep up with changing consumer preferences, while simultaneously adding another layer of flexibility and convenience for customers.
While these new digital experiences have introduced many benefits, they have also made retailers increasingly reliant on data, and that comes with a lot of risk and responsibility. Over the last several years, an increasing number of high-profile data breaches, such as Macy’s and Target, have brought consumer data security and privacy into sharp focus. Couple this with the increase in online shopping and the proliferation of customer engagement channels, there are more avenues for bad actors to steal data. By complying with PCI DSS, retailers can ensure any sensitive payment data is secure and protected from opportunistic hackers. Compliance with PCI DSS can also ensure adherence with many data privacy regulations, reducing the risk of potentially damaging fines and other consequences.