The trust of consumers regularly mirrors their spending and loyalty. To get an accurate understanding of sentiment and behavior changes when it comes to data security, PCI Pal conducted market research in Canada and other nations across the globe.
In each region, at least 2,000 consumers were surveyed to glean insights into the sentiment around the onslaught of data security breaches and hacks. Organizations are focused on better understanding the consumer, their habits, trends, and preferences.
As the pace of life continues to speed up, we find ourselves in a world catered to efficiency and fluid, mobile experiences. Hear from Nicole Von Seggern as we discussed how consumers are regularly putting their money where their trust is and how organizations can secure their sensitive cardholder data to instill consumer confidence.
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