On a continent where consumer purchasing habits are rapidly changing and evolving, it’s important to understand what motivates or concerns consumers. To get an accurate temperature check on sentiment and behaviour changes when it comes to data security from a European perspective, PCI Pal conducted market research in France, Spain, Italy and Germany.
Complimenting the 2,002 UK consumers surveyed in 2019, this report draws on a total of 4,000 responses to glean insights into the sentiment around the onslaught of data security breaches and hacks.
By grabbing your copy of ‘This is Europe: The State of Security in the Eyes of Consumers’ you’ll have the opportunity to read through our findings; which suggest that a combination of recent high-profile breaches, headlines devoted to new and upcoming consumer data privacy regulations around the world, and personal experience have put security concerns at the forefront for European consumers.
Get your copy to read the full story…