Do consumers put their money where their trust is? In collaboration with Natterbox, we canvassed the opinions of over 2,000 consumers across Australia to gauge the impact of data breaches and poor data security practices on consumer trust.
It doesn’t take much by way of an erosion of trust to leave consumers considering their options in an era where an abundance of choice has given the consumer greater power than ever before.
By grabbing your copy of ‘This is Australia: The State of Security in the Eyes of Australian Consumers 2019’ you’ll have the opportunity to read through our findings. These include an indication that it’s not just online threats worrying consumers and they’re not as comfortable as we might assume in sharing payment card details over the phone.
Get your copy to read the full story…