The trust of consumers regularly mirrors their spending and loyalty, according to our latest research. A combination of recent high-profile breaches, headlines devoted to new and upcoming consumer data privacy regulations around the world, and personal experience have put security concerns at the forefront for global consumers.
The findings suggest that it’s not just online threats that consumers are concerned about. There’s a growing number of respondents refusing to conduct financial transactions on the phone and reporting that they are uncomfortable sharing sensitive data over the phone. This demonstrates the importance for organisations to mitigate these concerns. Our full findings can be found in our This is the World ebook.
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