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Consumer Trust: UK vs US Comparison

Image of locks with stats showing a comparison of US consumer trusts vs UK consumer trust

The protection of personal data is more important than ever before for consumers thanks to improved transparency surrounding how businesses use it, and the ease at which it has been compromised in the past across the World. As a result, our UK and US research into consumer trust and spending habits points to clear cultural differences between the two when it comes to the security of their data.

The statistics made for some interesting comparisons between the United Kingdom and the United States, including the impact that the new GDPR regulations have had on British consumers, and the growing volume of large-scale data security breaches in the US.

Download our infographic to discover more comparative insights.

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